Fast Company

 

Petrus Palmér doesn’t want Hem to be the next Ikea

The CEO of the cult Swedish furniture brand Hem talks about picking fights with Ikea, why the D2C era is over, and the reason he’s ditching discounts for good.

 

The design world is already obsessed with this recommendation app. Now you will be too

Rec League is built for word-of-mouth recommendations from the coolest people you know.